Martin Diamond
About Martin Diamond
Martin Diamond serves as the Global Head of Central Markets at Entain, where he leads a research team focused on integrating primary research with business intelligence. He has extensive experience in UX sessions, product development, and brand tracking, having previously held positions at Bauer Media and Metro & Associated Newspapers.
Work at Entain
Currently, Martin Diamond serves as the Global Head of Central Markets at Entain, a position he has held since 2017. In this role, he leads a research team that focuses on integrating primary research findings with business intelligence. His work is essential in delivering high-quality insights that inform business strategies. He plays a key role in brand tracking initiatives across both digital and retail brands, ensuring that the company remains competitive in the market.
Previous Experience at Bauer Media
Before joining Entain, Martin Diamond worked at Bauer Media as the Group Research & Insight Director from 2010 to 2017. During his seven years in this role, he was responsible for conducting user experience sessions and managing product development projects aimed at enhancing consumer understanding. His leadership in research initiatives contributed to the company's ability to adapt to changing market demands.
Experience at Metro & Associated Newspapers
Martin Diamond held the position of Research & Insight Manager at Metro & Associated Newspapers from 2008 to 2010. In this role, he focused on creative testing and segmentation as part of leading insight projects. His work during this period helped the organization better understand its audience and improve its offerings.
Education and Expertise
Martin Diamond studied at The University of Edinburgh, where he earned a degree in Neuroscience from 1995 to 1999. His educational background provides him with a strong foundation in understanding consumer behavior and cognitive processes, which he applies in his professional roles. His expertise includes conducting UX sessions and leading insight projects that enhance consumer understanding.