Martin Szelenbaum
About Martin Szelenbaum
Martin Szelenbaum serves as the Head of Global Marketing Strategy and Campaign Management at Entain, where he has worked since 2019. He previously held various marketing roles at PokerStars, contributing to significant brand repositioning and growth in the online gaming sector.
Work at Entain
Martin Szelenbaum serves as the Head of Global Marketing Strategy and Campaign Management at Entain since 2019. In this role, he is responsible for making strategic decisions that drive commercial results. He reports directly to the Managing Director and plays a critical role in shaping the marketing strategy for the organization. His leadership focuses on enhancing brand visibility and market positioning within the competitive landscape of the gaming industry.
Previous Experience at PokerStars
Prior to his current role, Martin Szelenbaum held multiple positions at PokerStars. He worked as the Senior Global Brand Marketing and Campaign Manager from 2016 to 2019, where he contributed to significant brand initiatives. He also served as the European Advertising Manager from 2010 to 2014 and as the Senior Global Advertising and Campaign Marketing Manager from 2014 to 2015. His tenure at PokerStars was marked by a successful repositioning of the brand as a 'skill-based mind sport', which enhanced its global awareness and market share.
Education and Expertise
Martin Szelenbaum holds a Bachelor of Business in Advertising and Marketing from Auckland University of Technology, where he studied from 2002 to 2005. He further advanced his education by obtaining an MSc in Marketing and Advertising from the London School of Business and Finance between 2011 and 2014. His academic background complements his specialization in entertainment, sports, online gaming, and technology brands, contributing to his successful career in marketing.
Achievements in Marketing
During his career, Martin Szelenbaum has achieved notable successes in marketing. At PokerStars, he played a pivotal role in increasing brand awareness and market share. Additionally, while at Entain, he successfully drove a 50% growth in acquisition for partypoker in 2020, along with a 10% rise in brand health. His ability to thrive in dynamic environments has been instrumental in delivering impactful marketing strategies across various sectors.
Background and Early Career
Before his extensive experience at PokerStars, Martin Szelenbaum worked as an Account Manager at Frontroom from 2008 to 2010. This role provided him with foundational skills in marketing and client management. His career trajectory reflects a consistent focus on strategic marketing roles, leading to his current position at Entain, where he continues to influence the marketing landscape.