Michael G.
About Michael G.
Michael G. serves as the Senior CRO & CX Delivery Manager at Ladbrokes Coral, a position he has held since 2015. He specializes in conducting Test & Learn activities to gather customer feedback and improve product roadmaps.
Work at Entain
Michael G. has been employed at Entain since 2015, serving as the Senior CRO & CX Delivery Manager for Ladbrokes Coral. In this role, he focuses on enhancing campaign performance and improving customer experience specifically for UK Sports Brands. He conducts Test & Learn activities to gather customer feedback, which he translates into actionable insights for core product roadmaps. His work contributes to the overall strategy and effectiveness of marketing efforts within the organization.
Previous Experience
Before joining Entain, Michael G. held various positions in customer support and management. He worked at Stminver Ltd as a Call Centre Representative and Team Leader from 2007 to 2008. He then transitioned to GTECH Interactive, where he served as a Player Support Manager from 2011 to 2014. His earlier roles at GTECH included Call Centre Supervisor from 2009 to 2011 and Call Centre Poker Officer from 2008 to 2009. This diverse experience in customer service and team leadership laid the foundation for his current role.
Education and Expertise
While specific educational details are not provided, Michael G.'s career trajectory indicates a strong foundation in customer service and operational management. His expertise includes defining governance standards and establishing testing methodologies across various marketing channels. This skill set is essential for his role in enhancing customer experiences and driving campaign performance.
Responsibilities and Initiatives
In his current position, Michael G. is responsible for conducting Test & Learn activities aimed at obtaining customer feedback. He utilizes these insights to inform core product roadmaps, ensuring that customer needs are met effectively. Additionally, he defines governance standards and testing methodologies that guide marketing strategies across different channels, contributing to the overall success of the brands he oversees.