Michael Zitney
About Michael Zitney
Michael Zitney is the Director of Brand & Content at Entain, bringing over twenty years of experience in commercial and campaign creation, promo production, and brand management. He has held various roles in prominent media companies and is recognized for his ability to build brands effectively.
Work at Entain
Michael Zitney serves as the Director of Brand & Content at Entain, a role he has held since 2023. Based in Toronto, Ontario, Canada, he is responsible for overseeing brand strategy and content initiatives within the organization. His extensive experience in brand management and campaign creation contributes to the company's objectives in the competitive gaming and sports betting industry.
Previous Experience at Rogers Sports & Media
Before joining Entain, Michael Zitney worked at Rogers Sports & Media as the Senior Manager of Branded Content from 2021 to 2023. In this position, he managed branded content initiatives and collaborated with various teams to enhance the brand's visibility and engagement. His tenure at Rogers Sports & Media added to his extensive background in the media and entertainment sector.
Career at Rogers Communications
Michael Zitney has held multiple roles at Rogers Communications, including Senior Producer of Brand Creative from 2013 to 2014 and Associate Creative Director from 2013 to 2015. In these positions, he contributed to the development and execution of creative strategies that strengthened the brand's identity. His work at Rogers Communications laid the foundation for his subsequent career advancements.
Experience at Sportsnet
Zitney served as the Creative Director and Manager of Branded & Original Content at Sportsnet from 2015 to 2021. During his six years there, he played a key role in creating original content and managing branded initiatives that resonated with audiences. His leadership in this role helped establish Sportsnet's brand presence in the competitive sports media landscape.
Education and Expertise
Michael Zitney studied at York University, where he gained foundational knowledge that supports his extensive career in brand management and content creation. With over twenty years of experience, he has developed expertise in commercial and campaign creation, promo production, and brand management, making him a recognized figure in the industry.