Michelle Mc Daid
About Michelle Mc Daid
Michelle Mc Daid is a seasoned Product Manager in Ireland, currently working at Entain and Ladbrokes Coral. With nearly three decades of experience in the gaming industry, she specializes in product development and stakeholder engagement.
Work at Entain
Michelle Mc Daid has been employed at Entain since 1995, serving as the Product Manager for Ireland. In this role, she has accumulated 29 years of experience, focusing on identifying local opportunities for the over-the-counter (OTC) business. Her responsibilities include influencing stakeholders to regionalize product offerings where appropriate, ensuring that the products meet local market needs.
Current Role at Ladbrokes Coral
In addition to her role at Entain, Michelle Mc Daid has been working at Ladbrokes Coral since 2015 as the Regional Product Manager for FOBTs (Fixed Odds Betting Terminals) and SSBTs (Self-Service Betting Terminals) in Northern Ireland. She has also held the position of Product Manager at Ladbrokes Coral since 2018, focusing on product management in Ireland for the past six years.
Education and Expertise
Michelle Mc Daid studied at Dalriada School and later attended the Dublin Institute of Technology, where she pursued a degree in Business/Commerce. She completed a Continuing Professional Development program in Marketplace Management in 2014, which lasted for 11 months. Her educational background supports her extensive experience in product management within the gaming and betting industry.
Professional Experience at Ladbrokes Coral
Prior to her current roles, Michelle Mc Daid worked at Ladbrokes Coral in various capacities. She served as the Regional Machine Manager from 2009 to 2015 and as the Gaming Machine Coordinator from 1995 to 2009. Throughout her career at Ladbrokes Coral, she has developed expertise in managing in-shop products, including FOBTs, Betstation, Virtual Racing, and Lottery & Numbers within the Northern Ireland retail estate.
Key Responsibilities and Skills
Michelle Mc Daid plays a key role in the implementation of new products, overseeing the rollout process, staff training, analysis, and promotion. She actively prioritizes product opportunities and communicates the vision and goals of both existing and new products to colleagues and peers. Her strong focus on building relationships and influencing stakeholders contributes to enhancing product performance and achieving targets.