Michelle Simpson
About Michelle Simpson
Michelle Simpson is a Category Manager specializing in Marketing Technology at Entain, where she has worked since 2021. With a background in sourcing excellence and procurement, she focuses on optimizing marketing spend and managing supplier relationships.
Work at Entain
Michelle Simpson has been serving as the Category Manager for Marketing Technology at Entain since 2021. In this role, she focuses on optimizing third-party marketing spend through the development of value optimization strategies. Her responsibilities include managing contracts related to expiry, termination, extension, and renewals. She engages with both local and international stakeholders to align goals and share best practices. Additionally, she supports the Marketing Procurement team to influence significant spending across various marketing categories.
Previous Experience
Prior to her current position at Entain, Michelle Simpson worked at Amgen as a Sourcing Excellence Senior Associate from 2016 to 2020. She also held the role of Global Travel Manager at Amgen for one year, from 2020 to 2021. Her earlier experience includes serving as a Margin Manager at OfficeTeam Limited from 2012 to 2016 and as an Internal Key Account Support at Phase Office Supplies from 2005 to 2009. Additionally, she worked as a Sales Support Administrator at OfficeTeam Limited from 2010 to 2012.
Education and Expertise
Michelle Simpson studied at Middlesex University, where she achieved a degree in Theatrical Arts from 2007 to 2010. She also attended Brooklands College, earning a Diploma with Distinction in Creative Arts from 2003 to 2005. Furthermore, she completed her studies at the Oxford College of Procurement and Supply, where she obtained the Chartered Institute of Procurement & Supply qualification in Purchasing, Procurement/Acquisitions, and Contracts Management from 2019 to 2021.
Strategic Focus and Contributions
In her role at Entain, Michelle Simpson creates category strategies that focus on identifying synergies, process improvements, and cost reduction initiatives. She develops and conducts Rfx processes tailored to the size and complexity of projects. Her efforts contribute to obtaining a comprehensive view of spend and the supplier base across Entain's markets and brands, which aids in identifying potential synergies and enhancing supplier management strategies.
Stakeholder Engagement and Supplier Management
Michelle Simpson actively engages with key suppliers to support supplier management strategies and improve performance. She conducts regular meetings with suppliers to ensure alignment with organizational goals. Her role involves reviewing spend and collaborating with stakeholders to ensure that marketing procurement efforts are effective and aligned with the company's objectives.