Pablo Delgado
About Pablo Delgado
Pablo Delgado serves as the Commercial Director Europe at ENTAIN, a position he has held since 2019. With a background in finance and marketing, he leads significant projects and strategies to enhance revenue and growth in the sportsbook sector.
Work at Entain
Pablo Delgado has been serving as the Commercial Director Europe at Entain since 2019. In this role, he is responsible for overseeing commercial strategies and initiatives across the European market. He leads the Return on Marketing Investment (ROMI) project for Europe, managing a marketing budget that exceeds £100 million. His position involves interpreting market trends and adapting to industry changes to drive revenue and business growth for the sportsbook segment. Previously, he held the role of Head of Business Intelligence and Marketing Performance for Western Europe at Entain from 2016 to 2019.
Previous Experience
Before joining Entain, Pablo Delgado worked at William Hill as a Commercial Finance Analyst from 2011 to 2014. He also served as a Reporting Analyst at Entain from 2014 to 2016. His earlier experience includes a five-year tenure at 888.com as an Accounts Assistant from 2005 to 2010. These roles provided him with a solid foundation in finance and analytics within the gaming industry.
Education and Expertise
Pablo Delgado studied at the Universidad de Cadiz, where he earned a Bachelor's degree in Business and Economics. He also pursued further education at CIMA, achieving a Certificate in Management Accounting and becoming part-qualified from 2010 to 2012. His educational background supports his expertise in financial analysis and commercial strategy.
Key Responsibilities
In his current role, Pablo Delgado plays a crucial part in planning, forecasting, and executing the three-year growth plan for the Sportsbook Europe division. This includes managing well-known brands such as bwin, Sportingbet, and Vistabet. He collaborates with digital marketing teams to implement new customer acquisition strategies and establishes long-term relationships with various stakeholders, including teams from Central, Insights, Finance, Brand, Product, Fraud, and Operations.