Pablo Moreno
About Pablo Moreno
Pablo Moreno is a Brand Manager specializing in gaming at Entain, where he has worked since 2021 in Gibraltar. He has a diverse background in marketing and customer service, having held various positions at companies such as Aviva, HSBC, and Metro Bank.
Work at Entain
Pablo Moreno has been serving as the Brand Manager (Gaming) at Entain since 2021. In this role, he focuses on developing tool kits for various propositions, ensuring creative excellence within the gaming sector. He acts as the single point of contact for briefing the studio, facilitating clear communication and alignment with marketing objectives. Additionally, he collaborates closely with Performance and CRM teams to implement a creative test and learn plan, which drives continuous improvement in marketing strategies.
Previous Experience in Marketing and Customer Services
Prior to joining Entain, Pablo Moreno held several positions in marketing and customer services. He worked as a Marketing Manager at Aviva from 2018 to 2020, where he focused on insurance products. Before that, he spent five years at HSBC in various roles, including Senior Customer Services Officer and Associate Business Analyst. He also served as Customer Communications Manager for both B2B and B2C segments at HSBC. His experience includes a role as Customer Communications Manager at Metro Bank from 2015 to 2017.
Education and Expertise
Pablo Moreno studied International Trade at Universidad de la Marina Mercante, where he achieved a Licensee in Trade Services from 1998 to 2002. He furthered his education by obtaining a Professional Diploma in Marketing from the Chartered Institute of Marketing in 2011. This educational background provides him with a strong foundation in both trade services and marketing principles, which he applies in his current role.
Mentorship and Team Development
In his current position at Entain, Pablo Moreno emphasizes mentorship and team development. He provides coaching and goal-setting for the wider team, ensuring that they comply with all relevant regulations and legislation. His approach to rationalizing requests for change is based on objective criteria, promoting a culture of informed decision-making within the team.