Paul Gallen
About Paul Gallen
Paul Gallen is a CRM Targeting Analyst at Entain, specializing in managing communication channels and data reporting since 2019 in County Dublin, Ireland. He has a diverse background in media and radio, having held various roles in broadcasting and production prior to his current position.
Work at Entain
Paul Gallen has been employed at Entain as a CRM Targeting Analyst for BETDAQ since 2019. His role involves managing communication channels, including Email, SMS, and PUSH notifications, utilizing the Optimove platform. He is responsible for data reporting and overseeing the crediting of free bets and bonuses through SQL software. Additionally, he investigates queries from Customer Service, Risk, and Reporting teams, ensuring effective communication and resolution of issues. Gallen serves as the primary point of contact for the Optimove marketing platform within the organization.
Previous Experience in Media
Prior to his current position, Paul Gallen gained extensive experience in the media sector. He worked as a Researcher and Co-Presenter for 'Niall Boylan at Night' on Classic Hits 4FM for four months in 2015. He also served as a News Reporter at 103.2 Dublin City FM for eleven months in 2016. Additionally, he contributed as a Sound Technician for Walk in My Shoes Radio in 2015 and worked as a Show Coordinator/Producer at Sunshine 106.8 from 2016 to 2017.
Education and Expertise
Paul Gallen studied at Ballyfermot College of Further Education, where he earned a BA (Hons) Degree in Media Production Management from 2016 to 2017. He also completed a Higher National Diploma in Creative Media Production (Radio) from 2014 to 2016. In 2021, he furthered his education by obtaining a Professional Diploma in Digital Marketing from the Digital Marketing Institute. His educational background equips him with a solid foundation in media and marketing.
Career at BETDAQ and Ladbrokes Coral
Paul Gallen's career in the betting industry began at BETDAQ, where he worked as an Operations Agent from 2010 to 2013. He later transitioned to Ladbrokes Coral, serving as a Racing Product Executive for six years until 2019. His experience at these organizations provided him with insights into the betting market and customer relationship management, which he applies in his current role at Entain.
Skills in Data Management
In his role at Entain, Paul Gallen demonstrates strong skills in data management and reporting. He utilizes SQL software to manage data related to free bets and bonuses. His responsibilities also include ensuring that promotional materials are accurately displayed and compliant with terms and conditions. His ability to investigate queries from various teams highlights his analytical skills and attention to detail.