Phanikanth Vistnubhotla
About Phanikanth Vistnubhotla
Phanikanth Vistnubhotla serves as the Head of CRM & Wallet Product at Entain in India, a position he has held since 2020. He has extensive experience in product management and CRM, having previously worked at bwin and GVC Group.
Work at Entain
Phanikanth Vistnubhotla serves as the Head of CRM & Wallet - Product at Entain since 2020. In this role, he is responsible for overseeing the CRM functionality across various product types, including Sports, Casino, Poker, and Bingo. He ensures that these functionalities are compatible across multiple channels such as Mobile, VC++ Download, No Download, and Web Clients. His leadership includes conducting bi-weekly Product Backlog Refinement sessions to groom user stories and enhance team understanding.
Previous Experience in CRM and Product Management
Prior to his current role, Phanikanth worked at GVC Group as a Senior Product Manager for CRM & Wallet from 2014 to 2020. His responsibilities included managing the product strategy, roadmap, and user experience for all CRM platform products. He also held the position of Area Service Owner at bwin from 2012 to 2016, where he contributed to the development of CRM solutions. Earlier in his career, he worked as a Senior Test Engineer for Poker at Ivy Comptech from 2004 to 2010.
Educational Background
Phanikanth Vistnubhotla studied at Aurora Degree College, affiliated with Osmania University, where he earned a Bachelor's degree in Computer Sciences. His academic tenure spanned from 2000 to 2003, providing him with a foundational understanding of computer science principles that have supported his career in product management and CRM.
Key Responsibilities and Skills
In his current role, Phanikanth transforms business and project requests into relevant EPICS and User Stories using Version One. He leads enhancements of core CRM components, including Wallet, Event Detection framework, Loyalty, Bonus, Promotions, and Client Messaging/Mailing systems. His expertise in product strategy and user experience design is evident in his comprehensive oversight of CRM functionalities across various platforms.