Phil Lyon
About Phil Lyon
Phil Lyon is a Senior Sportsbook Commercial & Product Manager currently working at Entain in London, England. He has extensive experience in the sports betting industry, having held various roles at companies such as 21Bet, Betclic Everest Group, and Sporting Index.
Current Role at Entain
Phil Lyon serves as the Senior Sportsbook Commercial & Product Manager at Entain, a position he has held since 2021. In this role, he is responsible for overseeing sportsbook product management and commercial strategies. His expertise in the sports betting industry contributes to the development and execution of innovative product offerings that align with market demands.
Previous Experience at Entain
Prior to his current role, Phil Lyon worked at Entain as the Sportsbook Product Marketing Manager for 11 months in 2021. In this capacity, he focused on marketing strategies for sportsbook products, enhancing customer engagement and driving growth within the segment.
Career Background in Sports Betting
Phil Lyon has a diverse background in the sports betting industry, having held various positions across multiple organizations. He worked as a CRM Manager at 21Bet from 2018 to 2019 and as a Sportsbook Campaign Executive at Betclic Everest Group for six months in 2017. His experience also includes roles at Sporting Index, ComeOn!, and BetConnect, where he developed skills in customer relationship management and marketing communications.
Education and Qualifications
Phil Lyon studied at The University of Salford, where he earned a Bachelor of Science (BSc) degree in Business with Marketing Management from 2010 to 2013. This educational background provided him with foundational knowledge in marketing principles and business strategies, which he applies in his professional roles.
Personal Interests
Outside of his professional career, Phil Lyon has a passion for Rugby League and American Football. He also invests in stocks and shares, reflecting his interest in financial markets and personal finance management.