Rafael F. Duran
About Rafael F. Duran
Rafael F. Duran is a Marketing and CRM Executive at Entain, where he has worked since 2016 in the Barcelona Area, Spain. He has a diverse background in digital marketing and content management, with previous roles at various companies in both Spain and Brazil.
Work at Entain
Rafael F. Duran has been serving as a Marketing & CRM Executive at Entain since 2016. His role is based in the Barcelona Area, Spain, where he has accumulated eight years of experience. Duran is responsible for configuring and launching CRM campaigns across various channels, including email, SMS, and push notifications. He focuses on managing campaign plans that are specifically tailored for upcoming sports and gaming events. Additionally, he reports on ongoing campaign performance and makes necessary adjustments to optimize results.
Previous Employment Experience
Before joining Entain, Duran held several positions in various organizations. He worked as a Web Content Editor at Atrapalo.com from 2013 to 2015. Prior to that, he was a Collaboration Manager at COSEOM Limited for one year from 2012 to 2013. Duran also served as a Country Manager for Brasil at SoloStocks [Grupo Intercom] from 2011 to 2012 and worked as a Content Manager Brasil at Aedgency in 2011. His earlier roles include working as a Press Advisor at Linhas e Laudas in 2007 and as a Junior Editor at Terra Networks from 2005 to 2007.
Education and Expertise
Rafael F. Duran holds a Master's degree in Animation from Universitat Pompeu Fabra, which he completed from 2008 to 2009. He also earned a Bachelor's degree in Comunicação Social - Periodismo from Universidade Presbiteriana Mackenzie, studying from 2001 to 2006. Duran has developed expertise in digital marketing, particularly in configuring CRM campaigns and ensuring regulatory compliance in marketing strategies.
Skills in Campaign Management
Duran is skilled in assembling customer journeys aimed at enhancing player acquisition and engagement. His experience includes managing multi-channel marketing campaigns and implementing regulatory requirements in digital marketing efforts. He has a strong focus on optimizing campaign performance through data analysis and strategic adjustments.