Raúl Alejandro González Báez
About Raúl Alejandro González Báez
Raúl Alejandro González Báez is a CRM Executive Sports for Entain in Barcelona, specializing in managing communication strategies and supplier negotiations. He has a diverse background in communication, marketing, and customer support, with experience in both B2B and B2C environments.
Work at Entain
Raúl Alejandro González Báez currently holds the position of CRM Executive Sports (LATAM) at Entain. He has been with the company since 2021, contributing to the organization for three years in Barcelona, Cataluña, España. In this role, he focuses on customer relationship management within the sports sector, leveraging his expertise to enhance engagement and retention strategies tailored for the Latin American market.
Previous Work Experience
Prior to his role at Entain, Raúl worked as a Communication Specialist on a freelance basis in Barcelona from 2019 to 2020. He also served as a Technical Customer Support Advisor at Webhelp for six months in 2020. His earlier experience includes a position as a Production Assistant at TV Azteca in 2009 and as a Communication Specialist at Nextel de México from 2010 to 2013. Additionally, he worked as a Partnership Advisor at Kasaz.com in 2021.
Education and Expertise
Raúl studied at Universitat Autònoma de Barcelona, where he earned a Máster in Psicocreatividad from 2017 to 2018. He also completed a Postgrado in La Comunicación de los Conflictos y la Paz in 2015. His academic background includes a Licenciatura en Ciencia de la Comunicación from Universidad Tecnológica de México, completed from 2005 to 2008, and a Diplomado in Marketing from Universidad Anáhuac from 2009 to 2010. He furthered his studies at Université Paris-Sorbonne, where he completed a course in French civilization.
Skills and Specializations
Raúl demonstrates a strong ability to manage and negotiate with suppliers, which contributes to efficient operations and cost management. His background in psychocreativity enhances his capacity to develop innovative communication strategies. He possesses expertise in managing communication actions tailored for employee engagement and human resources, as well as experience in retail promotion, indicating a diverse skill set in both B2B and B2C marketing environments.
Organizational Development Contributions
Raúl has collaborated on organizational development campaigns, showcasing his ability to drive internal growth and change within organizations. His experience in this area reflects his commitment to enhancing workplace dynamics and fostering effective communication strategies that support employee engagement.