Rocio Jimenez
About Rocio Jimenez
Rocio Jimenez serves as the Cross Brand and CRM Manager at Entain, where she specializes in optimizing player journeys and enhancing user experience through effective CRM strategies. With over 15 years of experience in the online gaming industry, she focuses on cost reduction and revenue growth while managing interdepartmental communication.
Work at Entain
Rocio Jimenez has been serving as the Cross Brand and CRM Manager at Entain since 2018. In this role, she operates from Gibraltar and focuses on optimizing player journeys and segmenting players to enhance user experience. Her responsibilities include managing the flow of information between the CRM team and other departments, ensuring effective communication and collaboration across the organization. Jimenez develops strategies aimed at reducing costs while simultaneously increasing revenue for the company.
Education and Expertise
Rocio Jimenez holds a Bachelor's degree in English Language and Literature from Universidad de Málaga, which she completed from 1998 to 2002. Additionally, she studied for a Qualified Teacher Degree, focusing on educational organization and teaching methodology, from 2002 to 2003. This educational background supports her expertise in the online gaming industry, where she has over 15 years of experience, particularly in CRM strategies.
Background
With more than 15 years of experience in the online gaming industry, Rocio Jimenez has developed a strong focus on customer relationship management (CRM) strategies. Her career has been dedicated to enhancing user experience through effective player journey optimization and segmentation. This extensive background has equipped her with the skills necessary to navigate the complexities of CRM within a competitive market.
Achievements
In her role as Cross Brand and CRM Manager at Entain, Rocio Jimenez has successfully implemented strategies that aim to reduce operational costs while increasing revenue. Her work involves a comprehensive understanding of player behavior and the ability to translate data into actionable insights, contributing to the overall success of the company's CRM initiatives.