Salar Mikael
About Salar Mikael
Salar Mikael is a Senior Programmatic Manager currently employed at Entain in London, England. He has extensive experience in programmatic trading and digital marketing, having held various roles in notable companies such as Zenith, IG, and Mindshare.
Work at Entain
Salar Mikael currently holds the position of Senior Programmatic Manager at Entain, a role he has occupied since 2022. His responsibilities include overseeing programmatic advertising strategies and optimizing digital marketing campaigns. Based in London, England, he has contributed to the company's efforts in enhancing its programmatic capabilities.
Previous Experience in Programmatic Management
Before joining Entain, Salar Mikael accumulated extensive experience in programmatic management across various organizations. He worked at Zenith as a Programmatic Manager for four months in 2021, at IG as a Display Manager for six months in 2020, and at Mindshare as a Programmatic Manager for three months in 2019. His roles often involved managing digital advertising campaigns and optimizing media buying strategies.
Expertise in Digital Marketing
Salar Mikael possesses expertise in programmatic trading, direct media buying, ad operations, and campaign management. His strong analytical skills in digital marketing enable him to assess campaign performance and implement effective strategies. This knowledge has been developed through various roles in the digital advertising sector.
Educational Background
Salar Mikael studied at the University of Sunderland, where he earned a Bachelor of Arts degree in Business Management. His education spanned from 2009 to 2013, providing him with a foundational understanding of business principles that support his career in digital marketing and programmatic advertising.
Career Progression
Salar Mikael's career in digital marketing began with roles such as UAT Analyst at Wunderman and International Tech Executive at MediaCom. He has held various positions, including Programmatic Manager at multiple agencies and Senior Programmatic Trader at Audience2Media. His diverse experience has contributed to his current role at Entain.