Sandra Cockayne
About Sandra Cockayne
Sandra Cockayne serves as the Head of Product Portfolio and Performance at Entain, where she focuses on customer satisfaction and team motivation. With extensive experience in portfolio management and operational delivery, she has held various leadership roles at William Hill prior to her current position.
Current Role at Entain
Sandra Cockayne serves as the Head of Product Portfolio and Performance at Entain, a position she has held since 2024. In this role, she operates remotely from Leeds, England, focusing on overseeing the product portfolio and enhancing performance metrics. Her responsibilities include motivating teams and driving results through effective project and operational delivery.
Previous Experience at William Hill
Prior to her current role, Sandra Cockayne worked at William Hill for several years in various leadership positions. She served as the Head of Portfolio - Retail, Trading and Tech Operations from 2020 to 2023, and as the Head of Retail and Trading Delivery from 2016 to 2020. Additionally, she held the position of Group Head of Portfolio for a year from 2023 to 2024. Her tenure at William Hill involved managing teams and delivering results across multiple operational areas.
Educational Background
Sandra Cockayne studied at Appleby Grammar School, where she focused on Statistics and General Studies, achieving qualifications in Pure Mathematics with Statistics from 1988 to 1995. She furthered her education at Leeds Beckett University, earning a degree in Accounting and Finance from 1995 to 1998. This educational foundation supports her expertise in managing product portfolios and performance metrics.
Expertise in Project Delivery Methodologies
Sandra Cockayne possesses expertise in both Agile and Waterfall methodologies. She adapts her delivery approaches to suit the unique requirements of each project, ensuring effective management and execution. Her focus on practical solutions and common sense in management enhances her ability to lead teams and achieve project goals.
Focus on Customer Satisfaction
Sandra Cockayne is passionate about customer satisfaction and values the impact of products on customers. She enjoys observing how her work translates into positive experiences for users, which drives her commitment to delivering high-quality products and services.