Sanita Kuzmina
About Sanita Kuzmina
Sanita Kuzmina serves as the Head of Human Resources for the brand Klondaika at Entain, where she has worked since 2022. With over 15 years of experience in HR, she has implemented innovative processes and developed strategies to enhance talent acquisition and retention.
Work at Entain
Sanita Kuzmina serves as the Head of Human Resources for the brand Klondaika at Entain since 2022. In this role, she has implemented innovative HR processes aimed at enhancing talent acquisition and retention. Her strategic initiatives include the development of a comprehensive employer branding strategy designed to attract top talent within the industry. Kuzmina's focus on aligning talent management with business objectives is a key aspect of her leadership at Entain.
Previous Experience at Transcom
Before joining Entain, Sanita Kuzmina worked at Transcom as a Senior HR Specialist from 2003 to 2012, accumulating nine years of experience in Latvia. During her tenure at Transcom, she developed her skills in human resources, focusing on various aspects of talent management and organizational development. This experience laid the groundwork for her subsequent roles in HR leadership.
Education and Expertise
Sanita Kuzmina holds multiple degrees in relevant fields. She achieved a Master's degree in Human Resources Management from RISEBA University from 2011 to 2014. Additionally, she earned another Master's degree in Management Psychology and Supervisions from RISEBA University from 2020 to 2022. Earlier, she studied Finance and Financial Management Services at Latvijas Universitate, obtaining a Master's degree from 2007 to 2009, and a Bachelor of Business Administration (BBA) in Finance from 2002 to 2007.
HR Strategy and Approach
Kuzmina possesses a unique approach to human resources, emphasizing the importance of placing the right person in the right job at the right time. Her strategies focus on aligning HR practices with business goals, ensuring that talent management effectively supports organizational objectives. This approach has been instrumental in her roles, particularly at Klondaika, where she has driven initiatives to enhance overall HR effectiveness.
Professional Experience and Impact
With over 15 years of experience in human resources, Sanita Kuzmina has developed a strong focus on aligning talent management with business objectives. Her extensive background in HR has equipped her with the skills necessary to implement effective processes and strategies that enhance organizational performance. Her work at both Transcom and Entain reflects her commitment to improving HR practices and fostering a positive workplace culture.