Sash Sukhram
About Sash Sukhram
Sash Sukhram is a Salesforce Marketing Cloud Technical Architect with extensive experience in CRM and digital marketing. He has held various roles at Ladbrokes Coral and Entain, managing global marketing strategies and overseeing Salesforce platform development.
Work at Entain
Sash Sukhram has been employed at Entain as a Salesforce Marketing Cloud Technical Architect since 2020. In this role, he oversees the bespoke Salesforce Marketing Cloud platform development, managing the global Marketing Cloud stack, including third-party integrations and CRM campaign automation. His responsibilities include managing offshore support and developers, as well as overseeing direct reports across multiple countries.
Previous Experience at Ladbrokes Coral
Prior to his current role at Entain, Sash Sukhram worked at Ladbrokes Coral in various capacities. He served as a CRM SAS Delivery Manager from 2018 to 2020 for two years and as a CRM Development and Support Manager for five months in 2018. Additionally, he held the position of CRM Operations Executive from 2016 to 2017 and worked as a VIP CRM Executive for eight months in 2016. His experience at Ladbrokes Coral provided him with extensive knowledge in CRM management and operations.
Career Background
Sash Sukhram's career includes significant roles in various organizations. He worked at JUST EAT as a Global CRM Executive from 2012 to 2015 during the company's early growth phase. He also held positions at Randstad Education as an Internet and Marketing Executive from 2009 to 2011 and as a Digital Marketing Executive from 2007 to 2012. His experience at Select Education included roles as a Campaigns and Communications Coordinator and a Marketing Assistant. This diverse background has equipped him with a broad skill set in marketing and CRM.
Education and Expertise
Sash Sukhram studied at Keele University from 1998 to 2001, where he gained foundational knowledge that supports his career in marketing and technology. He also attended Bedford Modern School from 1991 to 1998. His expertise encompasses managing agencies and suppliers, as well as experience in public relations, corporate social responsibility, merchandising, copywriting, proofreading, and event management.