Shae Louise Eastman
About Shae Louise Eastman
Shae Louise Eastman serves as the Customer Experience Manager at Coral Sports, where she focuses on improving customer journeys in alignment with business objectives. With a background in Sport and Exercise Science, she has over six years of experience in customer experience roles, including a previous position at Ladbrokes Coral.
Work at Entain
Shae Louise Eastman has been employed at Entain as the Customer Experience Manager for Coral Sports since 2018. In this role, she focuses on improving customer journeys and aligning improvement suggestions with the strategic objectives of the business. Eastman collaborates with various senior stakeholders to optimize customer experiences and enhance digital interactions. She engages with multiple delivery teams, including Sports Product, Operations, Portal, IT, and Trading, to ensure that the roadmaps reflect customer priorities.
Previous Experience at Ladbrokes Coral
Before joining Entain, Shae Louise Eastman worked at Ladbrokes Coral as the Promotions Manager for Acquisition from 2017 to 2018. This position was based in Gibraltar and involved overseeing promotional strategies to attract new customers for both the Ladbrokes and Coral brands. Her experience in this role contributed to her understanding of customer engagement and acquisition strategies.
Education and Expertise
Shae Louise Eastman studied at Barking Abbey Sixth Form, where she completed a program equivalent to 3 Bs at A-Level. She also earned a BTEC National Diploma in Sport and Exercise Science from 2009 to 2011. This educational background has provided her with foundational knowledge applicable to her career in customer experience management within the sports and gaming sectors.
Customer Journey Improvement Initiatives
In her current role, Shae Louise Eastman acts as a gatekeeper for customer journey improvement suggestions. She works closely with the Research & Insight team to leverage insights from the Voice of the Customer (VOC) and other sources to identify customer pain points. Her efforts are aimed at ensuring that the customer experience aligns with the overall strategic goals of the organization.