Shae Louise Eastman Cxac (Cert)
About Shae Louise Eastman Cxac (Cert)
Shae Louise Eastman Cxac serves as the Customer Experience Manager for Coral Sports at Entain, where she has worked since 2018. With a background in sport and exercise science, she focuses on improving customer journeys and enhancing digital experiences through collaboration with various stakeholders.
Work at Entain
Shae Louise Eastman Cxac has served as the Customer Experience Manager for Coral Sports at Entain since 2018. In this role, she focuses on enhancing customer journeys and ensuring that improvement suggestions align with the company's strategic objectives. Her position is based in London, England, where she has contributed to the company's commitment to delivering superior customer experiences.
Previous Experience at Ladbrokes Coral
Before joining Entain, Shae worked as the Promotions Manager for Acquisition at Ladbrokes Coral from 2017 to 2018. This role took place in Gibraltar and involved managing promotional strategies to attract new customers for both Ladbrokes and Coral brands. Her experience in this position laid the groundwork for her current focus on customer experience.
Education and Expertise
Shae studied at Barking Abbey Sixth Form from 2009 to 2011, where she completed her A-Levels with equivalent grades of 3 Bs. She also achieved a BTEC National Diploma in Sport and Exercise Science. This educational background has equipped her with the knowledge and skills relevant to her current role in customer experience management.
Collaboration and Stakeholder Engagement
In her current role, Shae collaborates with various senior stakeholders to optimize customer journeys and enhance digital experiences. She engages with diverse delivery teams, including Sports Product, Operations, Portal, IT, and Trading, to ensure that customer needs are prioritized in development roadmaps. Her work involves utilizing insights from the Voice of the Customer (VOC) and other research sources.
Customer Journey Improvement Initiatives
Shae acts as the gatekeeper for customer journey improvement suggestions within Entain. She ensures that these suggestions are aligned with the strategic business objectives of the company. Her focus on customer journey enhancements plays a crucial role in driving customer satisfaction and loyalty.