Shane Asanuma
About Shane Asanuma
Shane Asanuma serves as the Chief Product Officer at Entain in Brisbane, Australia, bringing over 20 years of experience in SEO, UI/UX design, and product design. His previous roles include positions at Ladbrokes Australia and Neds.com.au, where he contributed to significant product innovations in the gaming industry.
Current Role at Entain
Shane Asanuma serves as the Chief Product Officer at Entain, a position he has held since 2019. Based in Brisbane, Queensland, Australia, he oversees product strategy and development. His role involves leading initiatives that enhance user experience and drive product innovation within the organization.
Previous Experience at Ladbrokes Australia
Before joining Entain, Shane Asanuma worked at Ladbrokes Australia in various capacities. He served as Creative Director from 2013 to 2017, where he was responsible for overseeing creative strategies. Additionally, he held the position of GM of Product & Design for a brief period in 2016 and was Head of UI/UX during the same timeframe, contributing to the overall user experience and product design.
Career Background in Digital and Product Development
Shane Asanuma has a diverse background in digital and product development. He worked at Dotcom Internet as General Manager and Website Developer from 2007 to 2011. His experience also includes a role as Brand Manager at Bookmaker.com.au Pty Ltd from 2011 to 2013, and as Chief Creative Officer at Neds.com.au Pty Ltd from 2017 to 2019.
Expertise in SEO and Product Design
With over 20 years of experience, Shane Asanuma specializes in SEO, UI/UX Design, and Product Design. He has achieved notable success in securing #1 rankings on major search engines for competitive casino terms. His expertise extends to product innovation, having played a key role in the development of industry-changing products like Odds Boost, Cash Cards, and Pick Your Own Odds.