Sofia Silva
About Sofia Silva
Sofia Silva serves as the Events and Hospitality Coordinator at Bwin, where she manages core events and hospitality services for major sports events. She has a diverse background in communications, public relations, and project management across various organizations in Europe.
Work at Entain
Sofia Silva currently holds the position of Events and Hospitality Coordinator at bwin, a brand under the Entain umbrella. She has been in this role since 2023, focusing on the strategic management of the organization's annual core events. Her responsibilities include managing hospitality services for high-profile sports events, such as the Champions League and Euroleague Final Four. Additionally, she collaborates with sales and marketing teams to align seasonal campaigns and promotions, ensuring that events are effectively marketed and executed.
Previous Experience in Events and PR
Sofia has a diverse background in communications and public relations within the events sector. She worked as a Comms & PR Assistant at Dart Festival in 2022 for four months, and as a Media Relations professional at BWIN from 2021 to 2022. Her experience also includes serving as a Press & PR Consultant for MIRA Festival and as the International Press Responsible for Sónar Festival in 2022. These roles have equipped her with skills in managing public relations and media communications for various events.
Education and Expertise
Sofia Silva has a solid educational foundation in marketing and communications. She studied Marketing Digital & Social Media at ETIC Escola de Tecnologias Inovação e Criação, achieving a specialization in 2018. Additionally, she holds a Licenciatura in Relações Públicas e Comunicação Empresarial from Escola Superior de Comunicação Social, completed in 2015. Furthering her education, she obtained a Postgraduate Degree in Producción y Gestión de Espectáculos y Festivales from Universitat de Barcelona in 2022. This academic background supports her expertise in event management and public relations.
Background in Sales and Customer Service
Before her current role, Sofia gained experience in sales and customer service. She worked as an Inside Sales Representative at Netquest from 2020 to 2021, where she developed skills in sales strategies and client relations. Earlier in her career, she served as a Customer Service Assistant at Oceanário de Lisboa for six years. These positions contributed to her understanding of customer engagement and service excellence, which are essential in her current role in events and hospitality.
International Volunteer Experience
Sofia participated in the European Solidarity Corps for Youth (ESC4Y) as an EVS International Volunteer from 2018 to 2019 in Croatia. This experience allowed her to engage in community service and cultural exchange, enhancing her interpersonal skills and understanding of diverse perspectives. Such experiences contribute to her ability to manage events that cater to varied audiences across different regions.