Steve Lofts
About Steve Lofts
Steve Lofts is a Regional Operations Manager with extensive experience in overseeing operations in the retail sector. He has worked for Entain since 2018, leading a large team and managing significant budgets, and previously held management roles at Coral and Phones 4u.
Work at Entain
Steve Lofts has served as the Regional Operations Manager at Entain since 2018. In this role, he manages operations in the East of England, including North West and West London. He leads a team of 15 area managers and 4 field team support roles, overseeing an indirect headcount of 2,500 employees across 416 stores. His responsibilities include ensuring operational efficiency and driving performance across the region.
Previous Experience at Coral
Before joining Entain, Steve Lofts worked at Coral as a Regional Operations Manager from 2014 to 2016. During his tenure, he focused on operations in North London, where he contributed to the management and development of the company's regional strategy. His experience at Coral laid the groundwork for his subsequent roles in the gaming and retail sectors.
Career at Phones 4u
Steve Lofts held the position of Associate Regional Director at Phones 4u from 2009 to 2014. In this capacity, he was responsible for overseeing various regions and implementing strategies to enhance operational performance. His five years at Phones 4u provided him with valuable insights into regional management and customer service.
Role at Ladbrokes Coral Group
Steve Lofts worked as a Regional Operations Manager at Ladbrokes Coral Group from 2017 to 2018. His role involved managing operations in Central and North London. During this period, he was responsible for a salary budget of £35.8 million and played a key role in achieving an EBITDA target of £425 million.
Achievements in Revenue Growth
Since January 2018, Steve Lofts has successfully transformed one of the largest geographical areas under his management, focusing on maximizing revenue growth. His strategic initiatives have contributed to the overall performance and profitability of the regions he oversees.