Steven Fitzhugh

Player Awareness Systems Manager @ Entain

About Steven Fitzhugh

Steven Fitzhugh serves as the Player Awareness Systems Manager at Entain, a position he has held since 2017. With a strong background in product management and expertise in safer gambling, he has previously worked in various roles within the financial and gaming sectors.

Work at Entain

Steven Fitzhugh has been serving as the Player Awareness Systems Manager at Entain since 2017. In this role, he focuses on enhancing player awareness and safety within the gaming environment. His work is crucial in promoting responsible gaming practices and ensuring compliance with industry regulations. Based in London, England, he has contributed to the development and implementation of systems that prioritize player protection.

Previous Experience in Gaming Industry

Before joining Entain, Steven Fitzhugh worked at Ladbrokes Coral Group plc as the Player Awareness Insight Manager for 11 months in 2016. His responsibilities included analyzing player behavior and developing insights to improve player protection measures. Additionally, he held the position of Customer Insight Manager at Cardif Pinnacle (BNP Paribas) for eight years, where he gained valuable experience in customer research and insights relevant to the gaming sector.

Education and Expertise

Steven Fitzhugh has a diverse educational background. He studied Finance at ifs University College, achieving CeMAP 1, 2, and 3 in 2016. He also studied Photography at Hornbeam Park Harrogate from 1992 to 1994. His expertise encompasses Safer Gambling and Player Protection, essential areas in the gaming industry, along with a strong foundation in Product Management and Product Analysis.

Career Background

Steven Fitzhugh's career spans various roles in product management and analysis. He worked as a Product Manager for Commercial Mortgages at Shawbrook Bank for five months in 2016. Prior to that, he was a Product Marketing Team Leader at Leeds Building Society for 11 years. His experience also includes a role as a Product Analyst at Money Partners Ltd (Goldman Sachs) for two years, where he developed skills in product analysis and market research.

Skills in Customer Insight and Research

Steven Fitzhugh possesses a deep understanding of Customer Insight and Research, which enhances his ability to manage player awareness systems effectively. His extensive experience in analyzing customer behavior and preferences allows him to implement strategies that improve player protection and promote responsible gaming practices within the organizations he has worked for.

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