Thomas Salmon

Head Of Sportsbook Optimisation (Product Innovation) @ Entain

About Thomas Salmon

Thomas Salmon serves as the Head of Sportsbook Optimisation (Product Innovation) at Entain, where he has worked since 2021. He has a background in product management and account management, with previous roles at companies including BetMGM, Ladbrokes Coral Group, and cleverGames.

Current Role at Entain

Thomas Salmon serves as the Head of Sportsbook Optimisation (Product Innovation) at Entain. He has held this position since 2021, contributing to the company's efforts in enhancing sportsbook offerings. His role involves overseeing product innovation strategies aimed at improving user engagement and operational efficiency within the sportsbook sector.

Previous Experience in Sportsbook Innovation

Before joining Entain, Thomas Salmon worked at BetMGM as a Senior Product Manager from 2019 to 2021. In this role, he focused on product management within the sportsbook domain. Prior to that, he was a Senior Product Manager for Sportsbook Innovation at Ladbrokes Coral Group from 2017 to 2019, where he contributed to the development of innovative sportsbook features.

Career Background in Gaming and Account Management

Thomas Salmon's career in the gaming industry includes a role as a Senior Account Manager at cleverGames from 2016 to 2017. He also worked as a Casino & Games Product Manager at Betclic Everest Group for seven months in 2017. Earlier in his career, he served as a Data Processing Agent at GFM from 2008 to 2009.

Educational Background

Thomas Salmon studied at the University of East Anglia, where he earned a Bachelor of Arts (BA) in English and American Literature from 2005 to 2008. He also attended Colchester Royal Grammar School, which provided him with a foundational education prior to his university studies.

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