Tiago Portela
About Tiago Portela
Tiago Portela serves as the Sportsbook Manager at bwin.pt, where he has been instrumental in shaping the global Sportsbook strategy since 2021. His extensive background includes roles at Entain and experience in education, highlighting his diverse skill set in sports betting and customer engagement.
Work at Entain
Tiago Portela currently serves as the Sportsbook Manager at bwin.pt, a position he has held since 2021. In this role, he leads the analysis and reporting of sports betting product performance to optimize results. He has previously worked at Entain as a Sportsbook Manager and Sportsbook Executive at bet.pt from 2016 to 2021. His responsibilities included fostering collaborative relationships across various teams, including Product, Marketing, IT, and Customer Service, to enhance sportsbook operations.
Education and Expertise
Tiago Portela earned a Bachelor of Education (BEd) in Sports and Exercise from Universidade Lusófona, completing his studies from 2004 to 2009. This educational background has equipped him with the knowledge and skills necessary for his roles in sports management and education. His expertise extends to sports betting operations, where he focuses on enhancing user experience and maximizing customer profitability.
Background
Before entering the sports betting industry, Tiago Portela worked as a Physical Education Teacher at the Ministério da Educação - DGRHE from 2009 to 2016. He also gained experience as a Sports Data Operator at Sportradar AG from 2011 to 2016. This diverse background in education and sports data has contributed to his comprehensive understanding of the sports sector.
Achievements
During his tenure at bwin, Tiago Portela played a pivotal role in the preparation and execution of the global Sportsbook strategy. He focuses on increasing player activity and spend by enhancing content presentation, pricing, and overall user experience. His analytical skills enable him to maximize customer profitability by studying customer behaviors in the Online Sportsbook sector.