Tim Dykes
About Tim Dykes
Tim Dykes is the Director of Product Innovation at Entain, where he has worked since 2021. He has extensive experience in journalism and the bookmaking industry, having held various roles at notable companies including News UK, Ladbrokes, and Chelsea Apps Factory.
Current Role at Entain
Tim Dykes serves as the Director of Product Innovation at Entain, a position he has held since 2021. In this role, he focuses on developing innovative product strategies that align with the company's objectives in the gaming and betting industry. His experience in product innovation is complemented by his extensive background in sports and the bookmaking sector.
Previous Experience in Product Strategy
Prior to his current role, Tim Dykes worked at Ladbrokes Coral Group as Head of Innovation from 2017 to 2021. He also served as a Mobile Strategy Consultant at Ladbrokes from 2013 to 2017. His tenure at Chelsea Apps Factory as a Senior Strategist from 2016 to 2017 further solidified his expertise in product strategy and innovation within the gaming industry.
Background in Journalism
Tim Dykes has a strong background in journalism, having worked as a Sports News Editor at News UK from 2005 to 2011. He also held a position as Matchnight Editor at uefa.com from 2001 to 2005. His experience in journalism has equipped him with skills in content creation, strict adherence to deadlines, and the ability to communicate effectively.
Education and Qualifications
Tim Dykes studied Journalism & Broadcasting at the University of Wales, Cardiff, from 1997 to 2000. He also attended King Edward VI School in Southampton from 1989 to 1996. His educational background has provided him with a solid foundation in communication and media, which he applies in his professional roles.
Skills and Expertise
Tim Dykes is recognized for his clear thinking and diplomatic skills, which enhance his logical approach to work. He possesses comprehensive knowledge of sports and an ingrained understanding of the bookmaking industry. His ability to combine fresh thinking with sound mathematics allows him to effectively relay new concepts to colleagues and sponsors.