Victoria Baker
About Victoria Baker
Victoria Baker serves as the General Manager of Marketing at Entain, a position she has held since 2022. With extensive experience in marketing leadership across various prominent Australian companies, she emphasizes consumer engagement and team development in her strategic approach.
Work at Entain
Victoria Baker has been serving as the General Manager Marketing at Entain since 2022. In this role, she leads marketing initiatives and strategies, focusing on engaging consumers and customers. Her leadership emphasizes innovation in marketing projects, aligning with the company's category strategy.
Previous Marketing Roles
Prior to her current position, Victoria Baker held various marketing roles across prominent companies. She worked as a Marketing Strategy Consultant at Intermedium for nine months in 2018. She also served as the Senior Category Marketing Manager at Goodman Fielder from 2011 to 2015 and as the Group Brand Director at GWA Group Limited from 2018 to 2022.
Education and Expertise
Victoria Baker holds a Bachelor of Business in Marketing from Queensland University of Technology, completed from 1991 to 1995. She further enhanced her skills with a Professional Diploma in Digital Marketing from the Digital Marketing Institute in 2017. Additionally, she studied E-Commerce and Customer Experience at RMIT Online in 2021, focusing on strategy design.
Leadership and Team Development
Victoria Baker has held leadership roles in several Australian companies, including News Ltd and Bauer Media. She is known for nurturing team talents and emphasizes celebrating collective achievements. Her approach places shoppers and consumers at the forefront of marketing strategies, aiming to create compelling brands.
Project Management Skills
Victoria Baker demonstrates a strong record in project management, showcasing her ability to navigate challenges and seize opportunities. Her experience across various marketing roles has equipped her with agility in managing projects and delivering results aligned with strategic objectives.