Will Norman
About Will Norman
Will Norman is a Trading Development Strategic Analyst at Entain in Brisbane, Queensland, Australia, where he has worked since 2021. He has extensive experience in the betting industry, having held various roles at Ladbrokes Australia and Tatts Group.
Work at Entain
Will Norman has been employed at Entain since 2021, serving as a Trading Development Strategic Analyst. In this role, he focuses on developing trading strategies and enhancing operational efficiencies within the organization. Prior to this position, he held the role of Head of Racing at Entain from 2019 to 2021, where he was responsible for overseeing racing operations. His tenure at Entain has contributed to the company's strategic initiatives in the betting and gaming sector.
Previous Experience in the Betting Industry
Before joining Entain, Will Norman worked at Ladbrokes Australia in various capacities. He served as a Racing Manager from 2018 to 2019 and as a Senior Price Analyst from 2016 to 2017. Additionally, he held the position of Thoroughbred Manager for a period of eight months in 2017. His experience at Ladbrokes provided him with a solid foundation in racing and pricing strategies within the betting industry.
Career at Tatts Group
Will Norman's career includes significant roles at Tatts Group, where he worked from 2010 to 2016. He began as a Junior Bookmaker for five months in 2010, then progressed to the position of Harness and Greyhound Trading Manager for seven months. He later became a Senior Book Manager, a role he held for five years. His time at Tatts Group allowed him to gain extensive knowledge in various aspects of bookmaking and trading.
Education and Expertise
Will Norman studied at the University of New England, where he earned a Bachelor of Business with a focus on Finance and Financial Management Services from 2006 to 2009. He also completed his Higher School Certificate at Scone Grammar School from 2000 to 2005. His educational background has equipped him with the necessary skills and knowledge to excel in the financial aspects of the betting industry.