William Yau
About William Yau
William Yau is a Senior Marketing Analyst at Entain, where he has worked since 2021. He has extensive experience in digital marketing and analytics, having held various roles at companies such as Booking.com, Tripadvisor, and Virgin Media O2.
Work at Entain
William Yau has been serving as a Senior Marketing Analyst at Entain since 2021. In this role, he is responsible for analyzing marketing performance and developing strategies to enhance the company's market presence. His expertise in data analysis and marketing strategies contributes to Entain's objectives in the competitive gaming and betting industry.
Previous Experience in Marketing
Before joining Entain, William Yau held various marketing roles across multiple companies. He worked at eGateway Global Ltd as a Paid Media Specialist and briefly as an Assistant Marketing Manager. His experience also includes positions at Booking.com as a PPC Executive and later as a PPC Analyst. Additionally, he served as a Senior Performance Marketing Analyst at Tripadvisor and as a Sales Analyst in Performance Marketing at Virgin Media O2.
Education and Expertise
William Yau studied at the University of Bath, where he is pursuing a Master of Science in Artificial Intelligence, expected to complete in 2024. He also holds a Bachelor's Degree (Hons) in Marketing Management from The Manchester Metropolitan University. His academic background supports his professional focus on marketing analytics and emerging technologies.
Background in Digital Marketing
William's career in digital marketing began with internships, including a Marketing Assistant role at InternChina. He has gained experience in various aspects of digital marketing, including PPC and performance marketing, through roles at companies like Party Delights and Klook. His diverse background equips him with a broad understanding of marketing dynamics.
Interests in Technology and Finance
William Yau has a keen interest in emerging technologies such as artificial intelligence, machine learning, and big data. He also possesses a strong interest in finance and cryptocurrency, which informs his analytical approach to marketing and strategy development. These interests reflect a commitment to staying informed about trends that impact the marketing landscape.