Annie Salsberg, Ms
About Annie Salsberg, Ms
Annie Salsberg serves as the Head of Marketing at Entomo Farms and is the Managing Director of Brand and Marketing at Uprising Naturals. With extensive experience in marketing and brand strategy, she focuses on natural and organic consumer packaged goods and has a keen interest in sustainable food solutions.
Work at Entomo Farms
Annie Salsberg has served as the Head of Marketing at Entomo Farms since 2021. In this role, she focuses on promoting sustainable food solutions, particularly those involving insect protein. She contributes to the company's marketing strategies and initiatives, leveraging her expertise in brand development and consumer engagement. Salsberg also writes articles for Entomo Farms' website, sharing insights on the benefits and applications of insect-based foods. Her involvement includes participating in presentations aimed at increasing awareness and adoption of insect protein, such as a notable event in Los Angeles.
Current Role at Uprising Naturals
Annie Salsberg is the Managing Director of Brand and Marketing at Uprising Naturals, a position she has held since 2022. She co-founded the company, which specializes in growth marketing and brand strategy for natural and organic consumer packaged goods (CPG) brands. Salsberg provides fractional support to emerging brands, focusing on direct-to-consumer and marketplace strategies. Her role also includes offering leadership coaching, helping to guide new brands in navigating the complexities of the market.
Previous Experience in Marketing and Research
Annie Salsberg has a diverse background in marketing and research. Prior to her current roles, she worked as the Senior Director of Marketing at Kabrita USA from 2015 to 2021, where she managed marketing strategies for goat milk products. She also served as a National Product Educator at TallGrass Natural Health from 2009 to 2015. Earlier in her career, Salsberg held various research and liaison roles, including Patient Liaison/Research Assistant at University Health Network and Psychology Research Assistant at The Hospital for Sick Children.
Expertise in Marketing and Innovation
Annie Salsberg possesses expertise in innovation pipeline development and omni-channel management. Her experience encompasses various aspects of marketing within the natural and organic CPG sector. Salsberg has a particular interest in sustainable food solutions and has recognized the potential of crickets as a food source since 2015. She has engaged in discussions and presentations regarding the adoption of insect protein, emphasizing her commitment to innovative food practices.