Bita Crosby
About Bita Crosby
Bita Crosby is an Engineering Manager at Envato in Melbourne, Australia, with over a decade of experience in software engineering and team leadership. She advocates for a culture of experimentation and emphasizes the importance of clear communication and data-driven decision-making in software development.
Work at Envato
Bita Crosby has been serving as an Engineering Manager at Envato since 2021. In this role, she focuses on fostering a culture that celebrates failure and encourages experimentation. Her leadership emphasizes the importance of open communication and building trusted relationships within teams. Crosby aims to create visibility into team progress and provide metrics that facilitate focused improvement.
Previous Experience in Software Development
Before joining Envato, Bita Crosby held several key positions in software development. She worked at MYOB as a Development Team Lead from 2018 to 2019 and again as a Senior Software Engineer from 2017 to 2018. Additionally, she served as a Development Team Lead at Xero from 2020 to 2021. Her earlier experience includes roles as a Software Engineer at iiNet and Internode, where she worked from 2010 to 2015.
Education and Expertise
Bita Crosby earned a Bachelor’s degree in Computer Science with a focus on Software Engineering from the University of Adelaide, completing her studies from 2006 to 2009. Her educational background provides a solid foundation for her career in software development and engineering management.
Leadership Philosophy
Crosby advocates for a leadership philosophy that values continuous improvement and challenges the status quo. She believes in the significance of having a clear, well-communicated vision and smartly crafted goals to drive team success. Her approach emphasizes the role of data in enabling predictive planning and delivery in software development.