Gabbie Castañeda
About Gabbie Castañeda
Gabbie Castañeda serves as the Empowerkit Content Team Lead at Envato, where she has worked since 2021. She has a background in science communication and extensive experience in content marketing, SEO, and market research across various industries.
Current Role at Envato
Gabbie Castañeda serves as the Empowerkit Content Team Lead at Envato, a position she has held since 2021. She operates from Guadalajara, Jalisco, Mexico. In this role, she oversees content strategies and team management, contributing to the development of Empowerkit's content initiatives.
Previous Experience in Content Marketing
Prior to her current role, Gabbie worked at Placeit as the Sr. Organic Content Marketer from 2017 to 2019 and later as the Content Marketing Team Lead from 2019 to 2021. Her responsibilities included developing content strategies and enhancing brand visibility within the technology and gaming sectors.
Background in Science Communication
Gabbie has a background in science communication, having worked as a Science Communication Consultant at both Centro de Investigación en Alimentación y Desarrollo, A.C. and El Colegio de Sonora. Her tenure in these roles spanned from 2014 to 2016, where she focused on effectively communicating scientific concepts to diverse audiences.
Education and Certifications
Gabbie holds a Bachelor's degree from Instituto Tecnológico y de Estudios Superiores de Occidente, A.C., which she completed from 2007 to 2012. She has also obtained certifications in Inbound and Content Marketing, enhancing her expertise in these areas.
Technical Skills and Tools
Gabbie possesses expertise in SEO and market research, utilizing various tools to optimize her work. She is proficient in Google Analytics, SEMRush, Ahrefs, Elementor, Illustrator, Asana, and Assembla, which support her content marketing and analysis efforts.