Hannah Copeland
About Hannah Copeland
Hannah Copeland is a Senior Social Media Specialist currently working at Envato in Christchurch, New Zealand. She has extensive experience in social media and marketing, having previously held roles at companies such as Vodafone New Zealand, Zib Digital, and My Food Bag.
Work at Envato
Hannah Copeland currently holds the position of Senior Social Media Specialist at Envato, a role she has occupied since 2022. Based in Christchurch, Canterbury, New Zealand, she collaborates closely with Account Managers and Designers to align social media strategies with client objectives. Her work focuses on maintaining high standards of results in social media campaigns.
Previous Experience
Before joining Envato, Hannah Copeland co-founded bobbi NZ, where she worked from 2019 to 2022. She also held various roles, including Customer Love Coordinator at My Food Bag from 2016 to 2018, Digital Marketer and Content Creator at Not Socks in 2021, and Social Media Lead at Zib Digital from 2021 to 2022. Additionally, she served as a Teacher's Assistant at the University of Auckland in 2017.
Education and Expertise
Hannah Copeland studied at Whitecliffe College, where she earned a Certificate of Digital Media and Design in 2017. She also holds a Bachelor of Commerce with a double major in Marketing and Management from The University of Auckland, achieved between 2004 and 2012. Furthermore, she completed a Bachelor of Arts with a major in Criminology at the same university from 2013 to 2017.
Social Media Initiatives
During her tenure at Zib Digital, Hannah led the initiative to establish TikTok as a service offering, enhancing the company's social media capabilities. She was part of the Australian Production team while leading social media efforts specifically for New Zealand clients. Her expertise includes integrating event tracking into social media campaigns for comprehensive performance analysis.
Skills and Specializations
Hannah Copeland specializes in social media strategy development and performance analysis. Her skills include working collaboratively with teams to achieve client objectives and maintaining high standards in social media results. She has experience in various roles that have equipped her with a strong foundation in digital marketing and social media management.