Joanna Birleson
About Joanna Birleson
Joanna Birleson is a Senior Author Marketing Manager at Envato, with extensive experience in content strategy and marketing across various roles in Australia and the USA. She holds degrees in Psychology, Criminology, and Pharmacology from the University of Melbourne and is dedicated to building relationships and communities through effective storytelling.
Current Role at Envato
Joanna Birleson serves as the Senior Author Marketing Manager at Envato, a position she has held since 2020. In this role, she focuses on author marketing strategies, collaborating with creators and influencers to enhance brand narratives. Her experience in marketing and content management supports her efforts to build compelling content that resonates with audiences.
Previous Experience in Marketing
Prior to her current role, Joanna worked at Refresh Marketing as a Senior Copywriter and Content Manager for eight months in 2020. She also held various positions at Consultant from 2015 to 2022, where she served as a Content Strategist, Copywriter, and Social Media Specialist. Her earlier experience includes roles at Hurley as Marketing Director and at True Alliance as Wrangler Marketing & Communications Manager.
Educational Background
Joanna Birleson studied at the University of Melbourne, where she earned a Bachelor of Arts in Psychology and Criminology, as well as a Bachelor of Science in Pharmacology. Her academic background provides her with a unique perspective on consumer behavior and marketing strategies.
Focus on Community Building
Joanna emphasizes the importance of creating communities within the brands she works with. She believes in building relationships through social media and enjoys collaborating with like-minded brands. Her approach to marketing centers around crafting narratives that do not feel overtly promotional.
Professional Philosophy
Joanna considers herself 'a professional words person,' focusing on the art of narrative crafting. She believes that effective marketing should seamlessly integrate storytelling, allowing brands to connect with their audiences on a deeper level.