Lauren Macnab
About Lauren Macnab
Lauren Macnab is a Senior Content Strategist at Envato, specializing in audience acquisition strategies, digital marketing, SEO, and content. She has extensive experience in various roles across the digital marketing landscape, including positions at RMIT Online, Codegent, and Audience Lab.
Work at Envato
Lauren Macnab has been employed as a Senior Content Strategist at Envato since 2017. In this role, she focuses on developing and implementing content strategies that enhance audience engagement and drive growth. Her expertise in digital marketing and SEO contributes to Envato's mission of providing high-quality digital assets and resources for creative professionals.
Current Role at RMIT Online
Since 2020, Lauren has served as a Digital Marketing Industry Mentor at RMIT Online. In this capacity, she guides students and professionals in navigating the digital marketing landscape, sharing insights and strategies to improve their skills and career prospects. Her mentorship emphasizes practical applications of digital marketing principles.
Previous Experience in Digital Marketing
Lauren has a diverse background in digital marketing, having held various roles in notable companies. She worked as a Digital Producer at Codegent from 2009 to 2010, and as a Strategy Director at Audience Lab from 2014 to 2017. Additionally, she served as a Search Account Manager at Carat and as a Digital Acquisition Manager at Time Out, gaining extensive experience in audience acquisition strategies.
Educational Background
Lauren studied at Kingston University, where she earned a Bachelor of Arts degree with a focus on Culture & Media and English Literature from 2002 to 2005. Earlier, she completed her A-Levels at Oxford & Cherwell College from 1999 to 2001. This educational foundation supports her expertise in content strategy and digital marketing.
Specialization in Digital Marketing
Lauren specializes in audience acquisition strategies, emphasizing digital marketing, SEO, and content development. Her work involves creating effective campaigns that resonate with target audiences and drive engagement. She also has experience as a Digital Wellness Coach, helping individuals balance technology use with their personal lives.