Paul Cohen
About Paul Cohen
Paul Cohen is a Paid Search Lead at Envato in Australia, with a background in search engine marketing and data analysis. He has held various roles in digital marketing since 2014, including positions at Universal McCann Digital and Plarium.
Work at Envato
Paul Cohen has held multiple positions at Envato since joining the company. He currently serves as the Paid Search Lead, a role he has occupied since 2021. Prior to this position, he worked as a Paid Acquisition Specialist from 2018 to 2021 and as an SEM Specialist from 2016 to 2018. His tenure at Envato spans over five years, during which he has contributed to various aspects of paid search and acquisition strategies in Melbourne, Australia.
Previous Experience in Digital Marketing
Before his current role at Envato, Paul Cohen worked at Universal McCann Digital as an SEM Manager from 2014 to 2015. He also held the position of PPC Account Manager at Plarium from 2015 to 2016. These roles provided him with extensive experience in search engine marketing and pay-per-click advertising, further enhancing his skills in the digital marketing field.
Education and Expertise
Paul Cohen earned a Bachelor's degree in Economics and Business Management from The Hebrew University, where he studied from 2011 to 2014. This educational background has equipped him with a solid foundation in economic principles and business strategies, which he applies in his professional roles, particularly in paid search and digital marketing.
Background in Data Analysis and Coordination
Paul Cohen has a diverse background that includes experience in data analysis and information coordination. He worked as a Data Analyst at the Israel Ministry of Finance from 2013 to 2014 and served as an Information Coordinator in the Israeli Air Force from 2007 to 2010. These positions contributed to his analytical skills and ability to manage information effectively.