Allison Whiteside
About Allison Whiteside
Allison Whiteside serves as the Vice President of Business Development at Environics Analytics, where she has worked since 2014. With over 20 years of experience in marketing analytics, she has held leadership roles at several companies, including MapInfo and Pitney Bowes, and has a strong background in consumer segmentation and predictive analytics.
Work at Environics Analytics
Allison Whiteside has served as Vice President of Business Development at Environics Analytics since 2014. In this role, she has been instrumental in expanding the suite of data products and services tailored for automotive clientele. Whiteside has contributed to the development of AutoRank, a service co-developed with IHS Markit. She employs innovative techniques, including mobility analytics, to assist clients in identifying new customer opportunities.
Previous Experience in Marketing Analytics
Before her tenure at Environics Analytics, Allison Whiteside held several significant positions in the marketing analytics industry. She was the Director of Alliances at Pitney Bowes from 2006 to 2013, where she focused on business insights. Prior to that, she worked at MapInfo as Director of Retail from 2000 to 2006. Her career began at Compusearch, where she served as Vice President of Sales from 1990 to 2000.
Education and Expertise
Allison Whiteside holds a Bachelor of Commerce degree in management and economics from McGill University. She has over 20 years of experience in the marketing analytics sector, specializing in consumer segmentation and predictive analytics. Her educational background and extensive professional experience have equipped her with the skills necessary to build mutually beneficial business relationships.
Contributions to E-commerce Development
Throughout her career, Allison Whiteside has assisted clients in the retail and consumer packaged goods sectors with e-commerce development and site modeling. Her expertise in these areas has enabled her to provide valuable insights and strategies that support clients in enhancing their online presence and optimizing their business operations.