Erika Fabian
About Erika Fabian
Erika Fabian serves as the Director of Business Development for Media, Agency, and Ad Tech at Environics Analytics, a position she has held since 2022. With a background in sales and account management across various media organizations, she specializes in creating effective advertising strategies and customer-centric sales approaches.
Work at Environics Analytics
Erika Fabian has been serving as the Director of Business Development for Media, Agency, and AdTech at Environics Analytics since 2022. In this role, she focuses on creating and implementing advertising strategies that yield measurable results for a variety of businesses. Her work involves collaborating with clients to develop customer-centric sales strategies that span both broadcast and digital media.
Previous Experience in Sales and Media
Prior to her current position, Erika Fabian held several roles in the media and advertising sectors. She worked at OutPoint as Head of Sales from 2021 to 2022. Before that, she spent four years at Corus Entertainment, where she served as National Account Manager from 2017 to 2021 and as Inside Sales Representative from 2016 to 2017. Additionally, she gained experience as an Original Production Coordinator for HBO/Movie Central at Corus Entertainment from 2013 to 2016.
Internship Experience in Media
Erika Fabian began her career with internships that provided foundational experience in the media industry. She worked as a Research Intern on The Ellen DeGeneres Show in Los Angeles for four months in 2012. Earlier, she interned at MTV Networks in New York for four months in 2011, focusing on News and Documentaries.
Education and Expertise
Erika Fabian holds a Bachelor of Arts (BA) degree in Media Theory and Production from Western University, where she studied from 2008 to 2012. Additionally, she studied Broadcast Television at Fanshawe College's School of Contemporary Media from 2009 to 2012. She is recognized for her expertise in developing advertising strategies that are data-driven and focused on delivering results for businesses across various sizes.