Jenny Mason
About Jenny Mason
Jenny Mason is a Senior Data Analyst at Environics Analytics in Calgary, Canada, where she has worked since 2016. She specializes in creating custom trade area reports and customer profiles, utilizing advanced data analytics tools.
Work at Environics Analytics
Jenny Mason has been employed at Environics Analytics as a Senior Data Analyst since 2016. In her role, she specializes in creating custom trade area reports and customer profiles. She utilizes advanced data analytics tools such as Alteryx and ArcGIS to deliver insights that assist businesses in optimizing their geographic strategies. Her work contributes significantly to the company's consumer analytics initiatives.
Education and Expertise
Jenny Mason holds a Master of Spatial Analysis (MSA) from Ryerson University, which she completed in 2016. Prior to that, she earned a Bachelor of Arts (B.A.) in Geographic Analysis from the same institution in 2015. Her educational background provides her with a strong foundation in spatial analysis and geographic data interpretation. She has developed expertise in geotargeted advertising and geodemographics, which enhances her contributions to consumer analytics projects.
Background
Before joining Environics Analytics, Jenny Mason gained experience in various roles. She worked as a Research Assistant at Ryerson University from 2013 to 2014, where she contributed to academic research. Additionally, she served as a GIS Assistant at the Ministry of Natural Resources for two months in 2013. Earlier in her career, she was a Sales Associate at Mark's Work Wearhouse from 2008 to 2012, where she developed customer service skills.
Professional Skills
Jenny Mason specializes in retail location analysis, focusing on providing insights that help businesses optimize their geographic strategies. Her skills in advanced data analytics tools enable her to create detailed trade area reports and customer profiles. She has a strong understanding of consumer behavior and market trends, which supports her work in geotargeted advertising and geodemographics.