Megan Layfield
About Megan Layfield
Megan Layfield is an Insights Analyst based in Toronto, Ontario, Canada, with a background in psychology and strategic relationship marketing. She has held various roles in research and analytics, including positions at Bell Media, Ipsos, and Western University.
Work at Environics Analytics
Megan Layfield has been employed at Environics Analytics as an Insights Analyst since 2020. In this role, she utilizes her analytical skills to interpret data and provide insights that inform business strategies. Her work contributes to understanding market trends and consumer behavior, helping clients make data-driven decisions.
Previous Experience at Bell Media
Prior to her current role, Megan Layfield worked as a Brand Partnership Intern at Bell Media for three months in 2018. During her internship in Toronto, Ontario, she gained experience in brand partnerships and marketing strategies, which provided her with foundational knowledge in the media industry.
Experience at Ipsos
Megan Layfield served as a Field Coordinator at Ipsos from 2019 to 2020. In this position, she was responsible for coordinating field operations, ensuring the smooth execution of research projects. This role enhanced her project management skills and deepened her understanding of market research methodologies.
Research Assistant Role at Western University
From 2011 to 2014, Megan Layfield worked as a Research Assistant at Western University in London, Ontario. In this capacity, she supported various research projects, contributing to data collection and analysis. This experience laid the groundwork for her analytical skills and interest in research.
Education and Expertise
Megan Layfield holds a Bachelor of Arts in Psychology from Western University, which she completed from 2010 to 2014. She also earned a Post-Graduate Certificate in Strategic Relationship Marketing from George Brown College in 2018. Her educational background equips her with a strong understanding of consumer behavior and marketing principles.