Michael Scida
About Michael Scida
Michael Scida is the Director of Business Development (Retail) at Environics Analytics, with over 17 years of experience in various industries including retail and banking. He has held several leadership roles at organizations such as TD and Lowe's Canada, specializing in data analytics and strategic communication.
Work at Environics Analytics
Michael Scida serves as the Director of Business Development (Retail) at Environics Analytics, a position he has held since 2021. In this role, he focuses on leveraging data and analytics to enhance retail strategies and drive business growth. His expertise in the retail sector is complemented by his extensive background in market analytics and consumer insights.
Previous Experience in Retail and Banking
Prior to his current role, Scida held various positions in the retail and banking sectors. He worked at TD as Senior Manager of Network Strategy and Planning from 2019 to 2021. His experience also includes a tenure at Lowe's Canada, where he served as Director of Analytics and Strategies for six months in 2019, and as Director of Revenue Management and Business Intelligence from 2018 to 2019.
Education and Expertise
Michael Scida earned a Bachelor of Arts in Geographic Information Science and Cartography from Ryerson University, studying from 2001 to 2005. He also obtained a Certificate in Microsoft SQL Server from Humber College between 2009 and 2010. His educational background supports his specialization in data analytics, market research, and consumer insights.
Background in GIS and Market Research
Scida began his career in the GIS field, working at Sobeys as a GIS Intern in 2005, followed by roles as GIS Analyst and Intermediate GIS Analyst until 2013. He transitioned to market research at Lowe's Canada, where he served as Market Research Analyst from 2013 to 2016 and later as Manager of Market Research and Consumer Insights from 2016 to 2018.
Professional Skills and Communication Style
Michael Scida is recognized for his ability to simplify complex topics through data and analytics. He emphasizes critical thinking, report writing, and data visualization to create narratives that drive action. His communication style is characterized by authenticity, effectively blending technical and analytical skills to support strategic objectives.