Michele Sexsmith
About Michele Sexsmith
Michele Sexsmith serves as the Senior Vice President and Practice Leader for the Retail, Real Estate, and Entertainment Sectors at Environics Analytics Group in Toronto. With a background in education and psychology, she has empowered major retailers and entertainment companies to enhance their market strategies and customer engagement.
Current Role at Environics Analytics
Michele Sexsmith serves as the Senior Vice President and Practice Leader for the Retail, Real Estate, and Entertainment Sectors at Environics Analytics Group. She has held this position since 2005, contributing to the company's focus on providing data-driven insights to enhance business strategies. Based in Toronto, her role involves collaborating with various sectors to optimize their marketing efforts and improve customer engagement.
Previous Experience at Georgian College
From 2002 to 2005, Michele Sexsmith worked as a Professor at Georgian College. During her three-year tenure, she contributed to the academic development of students, sharing her expertise in retail and marketing. This experience laid a foundation for her later work in empowering businesses with customer insights.
Educational Background
Michele Sexsmith studied at Nipissing University, where she earned a Master of Arts in Education from 2003 to 2004. Prior to this, she attended Hamilton College, achieving a Bachelor of Arts in Psychology from 1975 to 1979. Her educational background supports her expertise in understanding consumer behavior and marketing strategies.
Contributions to Major Retailers
Michele Sexsmith has played a significant role in empowering major retailers such as Walmart, Roots, and Office Depot to enhance their e-commerce marketing strategies. By leveraging customer insights, she has helped these companies expand their online presence and improve customer engagement.
Guidance for Shopping Centres and Entertainment Companies
Michele Sexsmith has assisted shopping centre managers, including those from Cadillac Fairview and Cushman & Wakefield, in identifying optimal tenant mixes to maximize sales. Additionally, she has guided entertainment organizations like Maple Leaf Sports and Entertainment and the Canadian Football League in strategies to grow their fan base and increase season-ticket sales.