Rohan Lakshminarayanan

Rohan Lakshminarayanan

Senior Business Analyst @ Environics Analytics

About Rohan Lakshminarayanan

Rohan Lakshminarayanan is a Senior Business Analyst at Environics Analytics in Toronto, Ontario, Canada, with a background in business development and consulting. He has previously held positions at LTI, EdgeVerve, and RBC, and holds an MBA from Schulich School of Business and a BE in Computer Science from Visvesvaraya Technological University.

Current Role at Environics Analytics

Rohan Lakshminarayanan serves as a Senior Business Analyst at Environics Analytics, a position he has held since 2021. In this role, he focuses on analyzing consumer decision-making processes and mapping consumer journeys to identify potential touchpoints for customer acquisition. His work contributes to the company's strategic initiatives and enhances its understanding of market dynamics.

Previous Experience at LTI and EdgeVerve

Prior to his current role, Rohan worked at LTI - Larsen & Toubro Infotech as an Associate Consultant for four months in 2019. He also spent six years at EdgeVerve as a Functional Consultant from 2012 to 2018. During his tenure at these companies, he gained valuable experience in business analysis and consulting, which laid the groundwork for his current expertise.

Consulting Experience at RBC

In 2020, Rohan worked at RBC - Royal Bank of Canada as an MBA+ Business Development Consultant for four months. His role involved developing strategies to enhance business development efforts, contributing to his overall understanding of the financial services sector.

Education and Academic Background

Rohan holds a Master of Business Administration (MBA) from the Schulich School of Business at York University, where he studied from 2019 to 2021. He also earned a Bachelor of Engineering (BE) in Computer Science from Visvesvaraya Technological University, completing his degree from 2008 to 2012. His educational background provides a strong foundation for his analytical and strategic capabilities.

Strategic Initiatives and Market Analysis

Rohan has developed a go-to-market strategy targeting the newcomer segment in Canada, aimed at increasing brand awareness and customer adoption. Additionally, he has performed competitive analysis to identify gaps in business frameworks, leading to strategic insights for market positioning. His work reflects a commitment to enhancing business strategies through data-driven insights.

People similar to Rohan Lakshminarayanan