Aaron Masterson
About Aaron Masterson
Aaron Masterson is the Global Head of Corporate Communications at Epicor Software, with extensive experience in communications and public relations, particularly in the Greater Minneapolis-St. Paul Area.
Title and Current Position
Aaron Masterson is currently employed as the Global Head of Corporate Communications at Epicor Software. He has held this position since 2021. Based in the Greater Minneapolis-St. Paul Area, he oversees global corporate communications strategies to align with the company's goals and objectives.
Previous Roles and Experience
Prior to his role at Epicor Software, Aaron Masterson had a significant tenure at Weber Shandwick. He held various positions there, advancing from an intern in 1999 to Executive Vice President by 2019. Specifically, he served as Group Manager, Director, Vice President, Senior Vice President, and Executive Vice President over the span of more than a decade. He also worked as a Senior Consultant at Haberman & Associates and as a PR Manager at ADC Telecommunications. His cumulative experience in these roles is evidence of his extensive expertise in corporate communications and public relations.
Educational Background
Aaron Masterson completed his Bachelor of Arts in Journalism and Mass Communication at Drake University, with a double major in Advertising and English. His educational foundation provided him with the necessary skills and knowledge to excel in the field of corporate communications and public relations.
Expertise in Communications Strategy
Aaron Masterson is known for linking communications activities to measurable business outcomes. He is adept at using research and audience insights to create strategic engagement ideas and uncover opportunities. His data-driven mindset is evident in his approach to digital and social media strategy, which includes search engine marketing and targeted paid content for lead generation.
Industry Analyst Relations
Aaron Masterson has extensive experience in building long-term relationships with influential industry analysts such as Gartner, Forrester, and IDC. His role involves working closely with these firms to enhance the company's reputation and strategic positioning within the industry.
Crisis Management Experience
Aaron Masterson has significant experience in issues and crisis management. He provides strategic counsel to the C-suite, legal, HR, and other stakeholders, ensuring that the company effectively navigates challenging situations. His in-the-trenches experience in this area highlights his capability to manage and mitigate crises effectively.