Dan Roessler
About Dan Roessler
Dan Roessler is a Sr. Principal Product Marketing Manager at Epicor with extensive experience in marketing software, SaaS, and technology products.
Title and Current Role
Dan Roessler serves as the Sr. Principal Product Marketing Manager at Epicor. In this role, he is based in Austin, Texas, and operates in a hybrid work environment. His responsibilities likely include overseeing the development and execution of product marketing strategies aimed at promoting Epicor's products and services.
Previous Roles and Experience
Dan Roessler has accumulated significant experience in various marketing and management roles across multiple companies. Prior to his current position, he worked at OutSystems as Principal Solutions Marketing Manager and at Rockwell Automation as Industry Solutions Commercial Marketing Manager and Global Technology Partner Manager. Additionally, Dan held the role of Product Marketing-Sr. Competitive Intelligence Analyst at Ping Identity. His experience also includes a stint at Accruent as Director of Product Marketing and Senior Product Marketing Manager.
Education and Technical Background
Dan Roessler earned a Bachelor of Science in Electrical Engineering from The University of Texas at Austin, completing his studies in 1992. His strong technical background has been instrumental in his ability to market software, SaaS, and technology products effectively. This technical foundation has allowed him to translate complex technical information into compelling business value propositions.
Skills in Marketing Strategy Development
Dan Roessler demonstrates expertise in creating effective content tailored to targeted personas throughout the buyer's journey. His skill set includes developing strategic marketing plans and tactical go-to-market plans. He is adept at crafting marketing approaches centered around customer needs, which have consistently resulted in increased sales and exceeded performance goals.
Consulting and Entrepreneurial Experience
Dan Roessler also has experience as a Senior Marketing Consultant and Owner at DANR Consulting, operating in this capacity for five years. This role has added an entrepreneurial aspect to his career, where he has successfully led various marketing projects and consulted on business development and strategic marketing initiatives.