Dora Guerrero
About Dora Guerrero
Dora Guerrero is the Latin America Sr. Marketing Manager at Epicor Software Corp, with over two decades of experience in marketing within the Latin American market.
Current Position
Dora Guerrero is currently serving as the Latin America Senior Marketing Manager at Epicor Software Corp. In her role, she has been pivotal in developing and executing marketing strategies tailored to the Latin American market. Her work encompasses a variety of marketing channels including events, web, direct mail, email, advertising, telemarketing, and public relations. Over her tenure, she has significantly contributed to enhancing brand awareness for Epicor Software across the region.
Education and Expertise
Dora Guerrero obtained her Bachelor's degree (Licenciada) in Sistemas Computacionales Administrativos from Tecnológico de Monterrey, where she studied from 1986 to 1990. This educational background equipped her with the technical and administrative skills necessary for her career in marketing. Her expertise is rooted in a deep understanding of both computer systems and marketing strategies, making her well-suited for the technology-driven marketing landscape.
Marketing Experience in Latin America
With over two decades of experience in marketing within the Latin American market, Dora Guerrero has developed a deep understanding of the region's unique business landscape. This extensive experience has allowed her to craft and implement effective marketing strategies that resonate with Latin American audiences, thereby driving brand recognition and business growth for Epicor Software.
Strategic Marketing Initiatives
Dora Guerrero has been instrumental in implementing comprehensive marketing strategies that leverage a diverse array of channels. Her initiatives have included organizing and managing events, orchestrating web-based marketing campaigns, coordinating direct mail and email outreach, planning and executing advertising efforts, conducting telemarketing activities, and managing public relations campaigns. These efforts have collectively contributed to building and enhancing the brand presence of Epicor Software in the Latin American market.