Edgardo Rodriguez Gutierrez
About Edgardo Rodriguez Gutierrez
Edgardo Rodriguez Gutierrez is the Director of Global Marketing Operations at Epicor, with extensive experience in digital marketing, web development, and agile methodologies.
Title
Edgardo Rodriguez Gutierrez is the Director of Global Marketing Operations at Epicor. He has held this position since 2022 and works in a hybrid capacity in Monterrey, Nuevo León, Mexico.
Previous Roles at Epicor
Before becoming the Director of Global Marketing Operations, Edgardo Rodriguez Gutierrez served at Epicor in various capacities. From 2021 to 2022, he was the Head of Global Website Development, and from 2019 to 2021, he was the Senior Manager of Marketing Web Services in Monterrey, Nuevo León, Mexico.
Professional Experience
Edgardo has accumulated a wealth of experience in digital marketing and technology. He worked at Atos as the Digital Learning Leader from 2011 to 2019. Prior to that, he was the Digital Marketing Manager at MCS from 2010 to 2011. Earlier roles include Sales & IT Manager at Digital stylus (2009 to 2010), Marketing & Software Development Director at Vanila Design & Development (2007 to 2019), and UI/UX Expert for Mobile devices at Hewlett Packard Enterprise from 2007 to 2009.
Educational Background
Edgardo Rodriguez Gutierrez holds a Bachelor's degree in Communication and Media Studies from Universidad Autónoma de Nuevo León (2002 to 2007). He also has an Associate's degree in Computer Science from Tecnológico de Monterrey (1999 to 2002).
Industry Contributions and Achievements
Edgardo is a member of the Optimizely Customer Advisory Board, where he provides insights to influence product development and strategy. In his current role, he has implemented agile methodologies to boost team performance and efficiency. He played a key role in reimplementing Salesforce CRM Sales Cloud and CPQ as the Global Marketing track leader. He also achieved a 50% increase in the speed of delegating qualified leads from Business Development Representatives to Sales by optimizing the marketing funnel, resulting in annual savings of over 1 million USD by streamlining marketing technology and processes.