Grace Macicek
About Grace Macicek
Grace Macicek is a Senior Marketing BI Analyst at Epicor with a background in marketing and advertising.
Current Role at Epicor
Grace Macicek currently works at Epicor as a Senior Marketing BI Analyst. She has been in this role since 2021, based in Austin, Texas, United States. In this position, her responsibilities likely include analyzing business intelligence data to inform marketing strategies, helping the company make data-driven decisions to improve marketing performance.
Previous Experience in Marketing and Analytics
Before joining Epicor, Grace worked at Texas Media & Analytics as part of the Fall 2019 Cohort. She was with the company from 2019 to 2020, gaining 9 months of experience in the Austin, Texas Area. Her role likely involved media planning, buying, and data analysis to optimize media campaigns.
Internship at FTI Consulting Strategic Communications
In 2019, Grace worked as a Strategic Communications Intern at FTI Consulting Strategic Communications in Houston, Texas Area. During her 2-month internship, she would have been exposed to various aspects of strategic communications, including public relations, corporate communications, and possibly crisis management.
Academic Background in Marketing and Advertising
Grace pursued her higher education at Texas McCombs School of Business, where she earned a Master of Science (MS) degree in Marketing from 2020 to 2021. She also attended The University of Texas at Austin, where she studied Advertising Major with a Business Minor, graduating between 2016 and 2020. These educational experiences provided her with a solid foundation in marketing and business principles.
Capstone Project at University of Texas
Grace was part of a capstone team at the University of Texas that developed a go-to-market strategy to transition on-premise customers to Cloud solutions using customer data. This project likely involved extensive data analysis, strategic planning, and collaboration with team members to create a viable strategy for the client.