Kelly Macaulay
About Kelly Macaulay
Kelly Macaulay is a Senior Manager of Product Marketing - Digital Innovation at Epicor, with extensive experience in marketing roles at Rockwell Automation.
Title: Senior Manager, Product Marketing - Digital Innovation
Kelly Macaulay currently holds the position of Senior Manager, Product Marketing - Digital Innovation at Epicor. In this role, she is responsible for leading initiatives that define and address market problems. Her expertise includes developing go-to-market strategies and creating content to drive demand and enable sales. As a digital ambassador, she communicates the value of digital innovations to enterprises.
Company: Epicor
Kelly Macaulay has been employed by Epicor since 2021. Based in Solon, Ohio, she brings her extensive experience in product marketing to the company. At Epicor, her role involves analyzing target markets and delivering strategic marketing solutions for multi-platform digital products.
Previous Roles at Rockwell Automation
Prior to her current position, Kelly Macaulay worked at Rockwell Automation for several years in various roles. She started as a Senior Technical Communicator in 1992, moved up to become a Senior Marketing Representative, and then a Marketing Team Lead. From 2015 to 2020, she served as a Marketing Manager, honing her skills in market analysis and strategic marketing in Mayfield Heights, Ohio.
Education and Expertise
Kelly Macaulay pursued higher education at several esteemed institutions. She studied at Carnegie Mellon University, earning a B.A. in Professional Writing. She also attended Cleveland State University - Cleveland-Marshall College of Law and the Product Marketing Alliance. Her educational background has equipped her with skills in content creation and legal perspectives on marketing.
Developing Market Strategies
Throughout her career, Kelly Macaulay has developed and executed successful go-to-market strategies. These strategies are aimed at pinpointing and solving market problems and driving sales through compelling content. Her ability to create comprehensive digital marketing plans has contributed significantly to the organizations she has worked with.